5 Mistakes To Avoid With Your Ecommerce Website

Looking to start an eCommerce website? Trying to grow one that you’ve already established? Avoid these five mistakes.

1. Not Going Organic

Whether you like it or not, SEO is going to be a big part of your online store’s success. Learn the ins-and-outs of tagging your images correctly, coming up with descriptive titles, using keywords, and so on. It will make a huge difference in the growth and success of your store.

2. Being A Silent Storekeeper

When a person visits your online store, they should instantly see two things: a phone number they can call if they have questions and an email they can message when they ultimately decide they don’t want to speak on the phone! Having your customer service department easy to reach will add credibility to your store and help keep people on the site when they otherwise would have left. Don’t be a silent storekeeper.

3. Poor Organization

Whether you have a big catalog or a small catalog, you need to make sure products are displayed with big, high-quality images and that they are organized appropriately. Small shops might start with a one-page layout but, no matter what, you have to feature products on the front page if you want to optimize your website for conversions.

4. Slow Design

No one is going to stick around and browse on a site that takes forever to load, but that’s often the case with eCommerce websites. You will be uploading a lot large, high-quality images for the products you put on display, so you need to use the appropriate image crunching and hosting service to keep your site speedy.

A website-wide cache will also help keep things loading quickly so that your customers aren’t waiting around for your products to show up on their screen.

5. Mobile Unfriendly

Did you know that 70% of mobile searches convert within an hour? That means, if a mobile user comes to your website and your site isn’t ready for mobile users, they are simply going to leave and try a competitor’s website instead. Don’t think they’re going to go through the trouble of getting onto a desktop that might work with your site.

You have to be ready when your customers are, and that takes having a mobile friendly website to help increase conversions. Make sure to test your website on all sorts of devices to help stop bounces resulting from a poor website design.

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How Technology Has Changed the Ecommerce Field

Technology is fast paced and the effect is something that we all are aware of. With so many changes happening due to the advancement in technology the e-commerce world has affected the most. Even the customers these days are tech savvy and prefer to shop online. The customers are much smarter than before where they could be befooled with the prices and the product quality. They know more than we think and know how to find the perfect store to place their orders.

With technology being so fast, it gets easier to track the orders online and they can also choose how they wish to communicate with their retailers online. The retail e-commerce sales have gone since 2014. In 2017 the sales went up to 2.3 trillion US Dollars by 2021 it is expected to grow up to 4.88 trillion US Dollars.

Increase in e-Commerce Sites

There has been a tremendous increase in the e-commerce sites. Almost every business is moving online today because they know their shoppers are waiting for them online. No one has the time to shop in stores because of their busy schedules, but with so many options online everything has become easy. Most of the online stores have started displaying offers & discounts to attract customers. There are offers like “Get 20% off on Your 1st Purchase”, etc. Today, there is nothing better than getting the time to sit at home and shop for your favorite dress from your favorite brand. And then it is delivered home. Who does not want this luxury? It also saves the money of the retailers, by not needing a store to display more than 1000s of products.

Some Facts

Average e-commerce conversion rates vary from 3% to 4%.
U.S.e-commerce sales reached $396 billion in 2016 and are predicted to grow to a massive 684 billion by 2020.
Increase in Mobile Apps for e-commerce

Every online business is moving to the mobile world. it becomes easy for them to do business even while they are traveling. And shoppers love using their mobile. 55% of companies have a mobile-optimized website, mobile app, or both. Every 1 in 4 e-commerce dollars is spent on a Mobile Device. Here is a glimpse of the 3rd Quarter of 2017.

It makes it easier to connect with your users through a mobile app. They can avail the offers while on-the-go and can directly complete purchases through the various payment options and payment gateways. Having a brand’s app on your phone tempts you to look into it for new arrivals or new offers, similar is the customer’s mind, hence mobile apps are increasing.

Online Payment

With the growth in e-commerce, there is an increasing demand for advanced and dynamic online payment options. There is also a growth in payments technologies through websites and mobile apps. This makes selling and buying of products easy and simple. There are international payment facilities also available that makes it easy for cross-border shopping with online payment solutions like PayU. With this customers can pay while on-the-go without the need to use their cards or other details. It saves a lot of time & money for both the customers as well as the businesses. Payment Gateways like PayPal have 70% higher checkout transactions than non-PayPal transactions.

Retailers take customers attention

Over the years email notifications are quickly being swarmed out by advertisers for mobile push notifications. With these features, marketers can get consumer attention like never before.

Promotional messages that were considered spam at one time can now directly be seen by the users on his mobile screen, updating them about the new offers or products.

Personal Shopping Experience is growing

Nothing has changed when it comes to personal attention while shopping. Every shopper wants a personalized experience with the growth in technology. Technology ensures that every shopper feels good with some personalized offers only for them. Making use of technology to send a birthday and anniversary offer gives them a feeling of being important and remembered.

Express Delivery & Huge Discounts

Who does not want a product at a lesser price without having to bargain with the shopkeepers? Who does not want their product delivered same day without going to the store. The competition and demand for both are increasing. This is challenging sometimes, but with stores offering a same-day delivery option with extra charges is getting popular among the consumers. Amazon is one such site that all consumers are fond of today.

Social Media

Social Media has played a huge role in bringing the customers closer to the retailers. Customers can directly send messages to the brands and get replies quickly to their queries. It has enhanced customer service to a great extent. In fact, brands have also started using social media platforms like Facebook, Twitter, Instagram, Pinterest, etc. for promotions. In fact, there is a direct call to action buttons like “Shop Now’ ‘Buy Now’ on these platforms that allow customers to buy directly from the page. They are giving the customers a chance to discover the brand and see what more it has to offer them

These are few ways technology has impacted e-commerce to a great extent. These are not the only ways but just a few of the popular means that have impacted e-commerce and the businesses online. These ways have played a major role in transforming e-commerce and making it this large as it is today. Offers, discounts, and multiple payment options have open doors for small businesses to start online businesses with little investment.

Conclusion

Mobile friendly websites and mobile apps have changed the way people look at e-commerce. It has become the most preferred way of shopping for most of the people. Along with social media mobile apps are helping businesses to get bigger profits through these platforms. In fact, some of them are starting their online businesses from home with little investment. In all technology has impacted in the most positive way to help in the growth of e-commerce and all online businesses.

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Opencart Extensions to Extend Your E-Commerce Experiences!

There are several techniques and tricks to improve your business visibility on the internet but opencart extensions are doing a great job these days. Opencart systems allow users to manage their databases and customize the website properly. Moreover, this technique is also helpful to gather targeted audience on your website rather than unwanted and unserious people. So, open cart online database system has the ability to outshine your business performance without any trouble and delays. I will strictly recommend you guys to adopt open cart extensions for better and smooth growth of your online business.

What Is an Opencart Extension?

A lot of people will be unfamiliar with this term so I am going to give a brief overview of this web-based tool. While running an online business, it is very important to manage your database online. This can be done easily with the help of open cart extensions. An open cart extension is quite important for the betterment of your online business including customizing your web content and features.

No doubt, E-commerce is a major tool for online business development but it is incomplete without opencart extensions. You might be wondering that what exactly an Opencart system is? If that’s your query then you are on the right platform. Opencart Extensions are PHP based tools that help individuals and masses to customize their business details and online database. By these extensions, you can easily add business logos, themes and several categories to organize your website sophisticatedly.

So, what are you waiting for? All you need to outshine your E-commerce site is adding opencart extensions. These extensions are totally free and anyone can use this online feature for the betterment of his or her business.

Opencart Extensions also allow users to add testimonials of different clients. For you, it can be new but this technique has the ability to let visitors know about your credibility and worth. So, feel free to utilize free extensions of opencart system because this is the only best way to enhance the abilities of E-commerce.

Importance Of Opencart Extensions:

Even though an opencart system is open-source software that is designed for everyone all around the world but it has huge and immense benefits. So, if you are going to start a business online, I will strongly recommend you guys to get benefits from this web-based feature. You can also follow the links below to get a better idea regarding opencart extensions in E-commerce.

URL shortening is a technique on the World Wide Web in which a Uniform Resource Locator (URL) may be made substantially shorter and still direct to the required page.

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Monograms – Engrave Special Moments!

Special life moments require a unique type of gift. Monogram gifts make special occasions like birthdays and weddings a little more personal. A monogram is a decorative motif that uses one, two or more letters of a person’s name, usually in a fancy font. In most circumstances, the letters used are the initials of the person receiving the gift.

Monogram Styles and Arrangements

A monogram comes in many different styles and arrangements. The arrangement of the initials can vary based on the recipient of the gift being given. These are the common types of monograms that might be seen:

The initial style monogram
uses a one-letter monogram, usually a first or last initial, or the letter of a company

Block style
popularly used in three-letter monograms, letters are all the same size and width

Traditional style
typically used with names in a three-initial format, the middle letter represents the first letter of the last name and is slightly larger than the side letters which are indicative of the first and middle name

Stacked style
used best with the three-letter monograms, the first and middle initials are stacked and placed to the left of the initial of the last name

Interlocking
used with fonts that have flourishes on them, allowing the elements to touch one another

Circle monogram
a style that works best with two or three-letter monograms, letters are fit inside and in the shape of a circle

Diamond
works in the same way as the circle monogram, only the letters are enclosed in a diamond shape or take the shape of a diamond

Split-Letter
a small space overlaps the initial character, and this space can contain the entire word that the initial letter stands for

Different Ways To Monogram

Monograms can be created using the font and arrangement that fits the occasion. Many monogrammed gifts are often made by etching or engraving the monogram into the gift. An example of these is jewelry, drinking glasses, wooden keepsakes, etc.

Other ways to monogram include embroidery and vinyl decals. Many jackets or polo shirts may be emblazoned with the monogram of a company or the owner in embroidered letters. These letters can also be done in various fonts. Vinyl decals are made for items like plastic tumblers and car windows.

Why Monogram?

Monograms are a great way to make a gift personal for the recipient. Most monogram gifts are also functional, meaning that the recipient can use it instead of just sitting it on a shelf. For special occasions, using monograms provide a personal experience and shows the thought of the person giving the gift.

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5 Tips to Take Care of Your Newly Replaced Windshield

Have you just had your windshield replaced? If so, you are on the right page. In this article, we are going to share with you a couple of tips that will help you take care of your newly replaced windshield. With these tips on your mind, you can prevent further damage and save a lot of money. Without further ado, let’s take a look at 5 of the tips that you may want to consider. Read on to find out more.

Be Gentle

After you have got your windshield replaced, make sure you get at least 60 minutes before taking your car outside on the road. The thing is that the adhesive requires at least a couple of minutes to get hard and set. If you don’t give it enough time to settle down, the windshield won’t be able to fit firmly into the frame. And this can be disastrous and can have a negative impact on the structural integrity of your car.

Apart from this, it can cost you a good deal of money as you will have to spend more money to reinstall the glass. For the next 24 hours, you should be very gentle with your vehicle. In other words, you should shut the doors of your car gently and drive it on even roads.

Keep the Retention Tape in place

Although removing the retention tape won’t make your car look ugly, it plays a great role in fixing the position of the molding in addition to keeping the glass in place. Therefore, you may want to wait at least 24 to 48 hours before you drive your car just like before. Therefore, it is a good idea to leave the retention tape untouched if you want to be on the safe side.

Don’t Wash Your Car

For the next 24 hours, don’t think about a car wash. In fact, you don’t even try to wash the car yourself. Ideally, you may want to wait for at least two to three days before you take your car for a car wash. This is of paramount importance.

Keep a Window Open

The integrity of your vehicle windshield will be negatively impacted if the air pressure inside the cabin continues to build up. Therefore, we suggest that you keep at least one window open slightly. This will allow the hot air to escape the vehicle and prevent any cracks or leaks. This step is quite important if you want to equalize the pressure inside your car.

Change Your Route

If you had to replace your car windshield due to rough roads, we suggest that you take an alternate route. In other words, you may want to drive along a different route, in addition, to park it in a shady spot.

Replacing your car windshield costs a great deal of money. Therefore, you may want to get it done by a professional and follow the steps given in this article. This will help you make sure that the windshield stays in place.

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Common Questions About Machine Learning

In this article, we are going to talk about machine learning. We will answer a lot of common questions that most people may have on their minds. Without further ado, let’s get into details. Read on.

1. What is Machine Learning?

Machine learning is a type of (AI), aka Artificial Intelligence that empowers a system to learn and make decisions itself without being programmed. These algorithms make the computer smart enough so that it can make choices on the basis of the data it has without any human intervention. The primary aim is to make algorithms that allow a system to learn and make their own decisions in future, based on the past data.

2. Why do we need Machine Learning?

Given below are some of the reasons we use these in the here and now.

2.2. Prediction while Traveling

We all have been using GPS system while traveling in our lives. Whenever you book a cab it tells you the approximated fare and time required to reach your destination. How does your smart phone do that? The answer is machine learning! It calculates the velocities and location of our vehicles. based on this information, it even tells us if there is traffic jam on this road. The programmers did not program the computer to tell you that there is a traffic jam, but they designed a system that makes smart decisions on the basis of past and current events of people who passed by that area. Plus, it warns you about the traffic jam.

2.3. Search Engine Optimization

web search engines automatically show you the accurate results based upon your location and past searches. Programmers don’t program it to show you those results, but it gives accurate results within seconds according to your interests and recent searches.

2.4. Spam Mail Classification

In our email boxes, the system automatically classifies some emails as spam or junk mails and some mails as primary mails that could be very important for us. The system is never wrong and it is all possible with the help of these learnings.

3. Types of Machine Learning:

The basic idea of machine learning is the same for all types but it has been further divided into 3 following types:

3.1. Supervised Learning Supervised learning is one of the most popular types of machine learning and it is easy to understand and implement. In this type, the algorithm is trained on given data but and the data needs to be labelled. You allow the system to predict the data and you make corrections if the predictions it makes are not accurate enough.

3.2. Unsupervised Machine Learning

Unsupervised machine learning works without any labeled data but you have to provide a lot of data so that the system understands the properties that provide a base for the decision it has to make. This can improve the productivity in a lot of fields.

3.3. Reinforcement Learning

It is based upon trial and error methods. The system makes mistakes and learns from them in order to avoid these mistakes again. For example, in a maze, when the system fails to find a path, it won’t go on the same path again because it knows that the path doesn’t work. It labels positive outcomes and negative outcomes and runs on the basis of these outcomes.

In short, these were some of the common questions about machine learning. Hopefully, the answers to these questions will help you get a deeper insight into this field of science.

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Coastal Beach Farmhouse Interiors

The coastal farmhouse beach home is a sanctuary of warmth, comfort and serenity, simple and understated yet alive with your creative design elements. An exciting blend of farmhouse and coastal design it mixes elements of the old world rustic charm and new clean lines, using natural reclaimed wood, earthing metal and distressed vintage furniture to give your home a clean, and earthy look. The coastal style brings elements of the water into your home and brings in the vibes of peace and tranquility. These two styles blend together to bring an earthing yet invigorating interior to your home.

This gorgeous living room with a rustic blue patina sideboard and a huge antique arch floor mirror brings in elements of the coastal farmhouse style. The stunning farmhouse old door coffee table uses reclaimed woods and studded iron, and the cool, airy translucent sheer curtains give a coastal feel to the room. Turquoise, aqua and teal pillows on a white sofa chaise gives a laid back luxurious ambiance.

The kitchen is the main focus of the house as we all love a well prepared meal and there is nothing like a family cooking together. The dining table is custom- made from old carved doors with beautiful unique detail. With eight stylistic chairs, each upholstered in different fabrics, selected individually by each family member, the uniqueness in design is quaint and exotic. Warm red paisley mixed with teal blues bring out the patina of the old woods in the table. Sheer white self checkered curtains and beach greenery brings in the coastal vibe. Stainless steel ultra modern appliances and of course the table would be incomplete without vintage glass bottles and mason jars. Shells and driftwood complete the setting.

Bring in the tranquility of the beach into your home office with these natural wood antique barndoors carved in florals and ocean waves. The office table is made from brass cladded vintage doors and the legs are painted a deep ocean blue. State of the art computers and a huge television screen hangs in front of the desk for virtual meetings. A huge magnificently detailed arched bookcase houses your collection of books, shells and driftwood while the cool watery blue and frothy white twill upholstered office chair is the coastal element. Earthy rustic armoires with vintage carved floral detail in whitewash play with the blue blown glass jar that carries a beautiful arrangement of palm fronds and pampas grass.

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Know Your Rights: Choose a Doctor for Your L&I Claim or Workers’ Compensation Claim

In Washington State, work injury claimants have the right to choose their doctor or attending provider (AP) for their claim. This right is part of RCW 51.36.010. Surprisingly, many people that suffer a workplace injury don’t know that they can select their own doctor. Yet, the only requirement is that the doctor or the provider must be part of the L&I Medical Provider Network (MPN).

L&I claim and your right to choose a doctor

There are many reasons for which people with an L&I claim or a workers’ compensation claim are unaware of their rights. Explicitly, the main reasons I see include:

• Not understanding how a workers’ compensation claim works. Most people never had a L&I claim They don’t know what an attending provider is, or what is their role. In fact, the attending provider has a very important role in L&I claims. This provider manages treatment, reports progress, and provides critical assessments throughout the claim. Therefore, it’s important for work injury claimants to choose a doctor or provider who will help them recover and manage their claim productively.

• Not realizing how a provider becomes their attending physician. Often, the Department of Labor and Industries (L&I) considers the provider that filed the application for benefits as the attending physician. If that provider is an urgent care provider, it’s unlikely they’ll agree to be the attending provider on the workers’ comp claim. If you had a workplace injury and treated in emergency setting, you should seek follow-up care from another doctor that will be an effective AP.

Making your own decisions in your L&I claim

In addition to the reasons above, there are other cases where work injury victims follow recommendations from others. In practice, many recommendations don’t help you choose the right provider for your claim. Such cases include:

• Being directed to a specific clinic or medical provider. Frequently, work injury claimants tell me their employer told them to see a specific doctor for initial treatment. Then, when they report their injury back at work, the employer provides the name and address of a specific medical provider or clinic for further treatment. Here, claimants are usually under the impression they can only see that provider.

• Getting referral to occupational medicine doctors from a primary care physician (PCP). Some people ask their primary care doctor for guidance after a work injury. Some PCPs are members of the MPN and can easily become the attending provider. Often, this is an ideal situation. However, when the PCP is part of a large medical group, the work injury claimant gets a referral to the “occupational medicine” division of the same group. These groups are often a L&I COHE. This practice is common at The Everett Clinic and Kaiser Permanente, among others. Yet, many folks with an L&I claim or a workers’ comp claim don’t realize they don’t have to get treatment there. Regardless of insurance, workplace injury claimants can treat with any provider in the MPN. Even if the attending doctor isn’t part of the same medical group as their primary doctor.

Changing a doctor in your L&I claim

There is no doubt that the attending provider has a critical role in a workman’s compensation claim. One key right is the ability to choose the doctor for your claim. Moreover, with some narrow exceptions, you also have the right to change the doctor for an L&I claim. Changing the attending provider is very simple. More explicitly, you can download and fill the Transfer of Care form (from the L&I website) and send it to your claim manager. As always, keep a record of all communications. This way, you can track and document your decision to designate a new provider.

Final remarks

In summary, the attending provider plays a very important role in workers’ compensation claims. And remember – people with a work injury claim have the right to choose their attending provider. Therefore, it’s important to choose a physician that’s going to focus on helping you get better and will help move the claim forward productively. Finally, if your attending physician isn’t right for you, then you have the right to switch to a different provider.

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